The NFL is built on parity. The middle exudes a tremendous gravitational force, with the schedule, the draft, and the salary cap all conspiring to pull every team toward 9-8 or 8-9 records year after year. While the larger-order churn of the league hews to that pattern, a number of teams have found ways to consistently defy the schematic, either by consistently posting winning records or failing to take advantage of the considerable structural help built into the way the NFL is organized. But why? What makes these organizations capable of resisting the pull of the middle?
Joshua Robinson and Jonathan Clegg ask these questions in their new book, The Playbook: The Hidden Forces Shaping Winners and Losers in the Modern NFL, which is available now. This is the Wall Street Journal duo’s fourth book together, and it’s the product of a year of reporting and research. On Wednesday afternoon, I spoke with Robinson about the book’s arguments, what makes team-building in the NFL so fascinating, and his and Clegg’s co-writing process. Our conversation has been lightly edited for clarity.

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