Apple’s latest Pro lineup is officially here, and if you have been holding off to upgrade, there is one major detail you need to know right away: prices are going up this year. Both the iPhone 18 Pro and its larger Pro Max sibling are seeing a $100 price bump compared to last generation’s starting figures, making it essential to plan your purchase ahead of launch day.
Between new internal hardware upgrades, enhanced camera processing, and expanded storage options, Apple is repositioning its premium handhelds. If you are trying to budget for launch day or evaluating trade-in options with your favorite retailer, here is the complete breakdown of what every storage tier costs, when pre-orders open, and which finishes you can pick up.
Storage options and starting prices
Apple dropped the old 128GB baseline option for its Pro series. This means the iPhone 18 Pro now starts with a solid 256GB of internal storage for $1,199. Starting at a higher capacity ensures you have plenty of room out of the box for apps, games, and daily photo capture without constantly managing local storage.
If you shoot a lot of high-resolution video or just prefer keeping your entire media library offline without depending on iCloud, there are three higher storage tiers to choose from. The 512GB version comes in at $1,399, while doubling that to 1TB bumps the price to $1,799. For absolute power users, content creators, and mobile filmmakers who need the maximum space possible, Apple is also offering a massive 2TB tier for $2,399.
Color options and availability dates
When it comes to looks, Apple is introducing a fresh color palette for the Pro lineup this year, moving toward a blend of bold and clean tones. The iPhone 18 Pro comes in four distinct finishes: Burgundy (a deep, rich red shade), Glacier (a soft, crisp silver-blue tone), along with a refined classic Silver and a deep, stealthy Black.
Pre-orders for all storage variants and color choices officially go live on September 12. If you miss the initial pre-order window, direct retail store sales, carrier promotions, and first customer shipments begin on September 18.
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